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OUR PASSION FOR DIAMONDS
IS EVIDENT IN EVERYTHING WE DO.

September 21, 2026

Can a Diamond Be Too Deep? Depth Percentage and Face-Up Size Explained

Can a diamond be too deep? Yes. Excessive depth can hide carat weight below the girdle, making a diamond look smaller than its weight suggests and potentially affecting light performance. This guide explains depth percentage, face-up size, hidden weight, and how to compare diamond dimensions properly.
September 21, 2026

What Is Blue Nuance in a Lab-Grown Diamond, and Should You Avoid It?

Blue nuance is a subtle blue or blue-gray tint that can appear in some lab-grown diamonds, particularly HPHT-grown stones containing trace boron. It is not necessarily a problem, but if the tint is clearly visible and you are looking for a neutral colorless diamond, I would usually choose another stone. This guide explains what causes blue nuance, how it differs from fluorescence and phosphorescence, and when it should influence your buying decision.
August 14, 2026

Diamond Length-to-Width Ratios Explained: The Best Ratio for Every Shape

Diamond length-to-width ratio can dramatically change how a diamond looks on the finger. This guide explains the best ratio ranges for round, oval, pear, marquise, emerald, radiant, cushion, princess, Asscher and heart-shaped diamonds, plus what to check beyond the numbers.
June 22, 2026

Best Time to Buy Engagement Rings in 2026

Buying an engagement ring online can offer better value, a wider selection, and greater transparency than traditional retail, but knowing what to look for is essential. This expert guide explains how to choose the right diamond, compare engagement ring settings, evaluate cut quality and certification, and shop with confidence using HD imagery, light performance data, and trusted online retailers.
June 19, 2026

How to Buy an Engagement Ring Online in 2026

Buying a diamond online can offer better value, larger selection, and greater transparency than traditional retail, but knowing what to look for is essential. This expert guide explains how to compare diamond quality, evaluate cut precision, understand certification, and choose trusted online retailers using HD imaging, light performance data, and real buying expertise.
May 26, 2026

Buying a Diamond Online in 2026: What’s Changed & Where to Shop

Buying a diamond online can offer better value, larger selection, and greater transparency than traditional retail, but knowing what to look for is essential. This expert guide explains how to compare diamond quality, evaluate cut precision, understand certification, and choose trusted online retailers using HD imaging, light performance data, and real buying expertise.
May 26, 2026

Where to Buy GIA Diamonds with AGS Ideal Reports (Expert Guide)

Looking for GIA diamonds with AGS Ideal Reports? This expert guide explains what AGS Ideal addendums mean, why they matter for light performance, and where to buy precision-cut diamonds online. Compare trusted retailers, ideal-cut standards, imaging tools, and expert buying tips for shoppers seeking elite sparkle and verified optical performance.
February 24, 2025

Diamond Type Classifications

Diamond type classifications go beyond the 4Cs, revealing a diamond’s atomic structure and purity. From the rare, chemically pure Type IIa to the nitrogen-rich Type Ia, each type impacts a diamond’s appearance, value, and desirability. Understanding these classifications can help you make a more informed choice when buying a diamond.
November 29, 2024

Blood Diamonds: Uncovering the Truth

Diamonds are often associated with love, beauty, and commitment, but their history hasn’t always been so pure. Blood diamonds, also known as conflict diamonds, are stones mined in war zones and sold to fund armed conflict, perpetuating violence, exploitation, and human rights abuses.
November 19, 2024

Top Trends in Designer Engagement Rings

Choosing the right setting is essential to showcase your diamond’s beauty and protect it for years to come. Our guide breaks down popular setting styles, metal options, and key factors like security and comfort, helping you select the ideal mount to complement both your diamond and lifestyle.
October 28, 2024

Guide to Buying a Setting: How to Choose the Perfect Ring Mount

Choosing the right setting is essential to showcase your diamond’s beauty and protect it for years to come. Our guide breaks down popular setting styles, metal options, and key factors like security and comfort, helping you select the ideal mount to complement both your diamond and lifestyle.