Retailer Reviews

Tiffany & Co Review

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In the world of luxury jewelry, few brands evoke the same sense of prestige, elegance, and romance as Tiffany & Co. This iconic brand has been synonymous with love and commitment since its founding in 1837. In this Tiffany review, we will explore the exceptional quality, craftsmanship, and design of Tiffany diamonds and engagement rings, and determine if these sparkling treasures are worth the investment for your forever symbol of love.


History of Tiffany & Co

Tiffany & Co. was founded in 1837 in New York City by Charles Lewis Tiffany and John B. Young. Initially a "stationery and fancy goods emporium," the store soon shifted focus towards fine jewelry. In 1886, Tiffany introduced the groundbreaking Tiffany Setting, a six-prong design that revolutionized engagement rings by lifting the diamond above the band, allowing light to pass through and enhancing its brilliance.

Tiffany and Co Homepage

Throughout its history, Tiffany has catered to royalty, celebrities, and affluent clientele, crafting iconic jewels such as the 128.54-carat Tiffany Diamond. The company has also been a leader in responsible sourcing of diamonds, gemstones, and precious metals. Today, Tiffany & Co. remains a leading name in luxury jewelry, with its engagement rings symbolizing love, commitment, and timeless style.

Tiffany Diamond Quality

Tiffany & Co. is renowned for its exceptional diamond quality. Their strict standards for selecting diamonds mean that less than 0.04% of the world's gem-grade diamonds meet their criteria. Tiffany adheres to the highest benchmarks in the industry, taking into account the 4Cs (carat, cut, clarity, and color) to ensure the utmost quality for their customers.

While Tiffany diamonds are exceptional, it's important to note that other jewelers offer higher-quality diamonds as well. Whiteflash, for example, is known for their A CUT ABOVE® brand of diamonds. These diamonds are carefully crafted to exhibit the highest level of light performance and precision, often surpassing the quality of Tiffany diamonds. Due to their focus on the cut, Whiteflash diamonds deliver extraordinary brilliance, fire, and scintillation.

Furthermore, Whiteflash diamonds often come in around 30% cheaper than their Tiffany counterparts. This price difference is primarily attributed to the fact that Tiffany diamonds carry the prestige of the brand name, which adds a premium to the cost. For those who prioritize exceptional diamond quality and are willing to forgo the Tiffany brand name, Whiteflash's A CUT ABOVE® diamonds could be a more cost-effective alternative without compromising on the beauty and brilliance of the stone.

Engagement Ring Collections

Tiffany & Co. offers a diverse range of engagement ring collections, each designed to cater to different preferences and styles while maintaining the brand's signature elegance and sophistication. Here is an overview of some of the most popular Tiffany engagement ring collections:

  1. Tiffany Setting: The classic and timeless design that put Tiffany on the map. This iconic six-prong setting lifts the diamond above the band, allowing for maximum light exposure and emphasizing the stone's brilliance. The Tiffany Setting remains the epitome of elegance and grace.

    The Tiffany® Setting Engagement Ring in Platinum

  2. Tiffany Harmony: A more modern and streamlined design, the Tiffany Harmony collection features a tapered band that follows the contour of the round brilliant diamond. This design offers a sleek and contemporary aesthetic for those who appreciate a minimalist approach.
  3. Tiffany Soleste: For those who desire extra sparkle, the Tiffany Soleste collection features a halo of diamonds surrounding the center stone. The halo enhances the brilliance of the centerpiece, creating an eye-catching and stunning effect.
  4. Tiffany True: A contemporary design that showcases an innovative, geometric cut. The Tiffany True collection offers a unique and modern take on engagement rings, with its distinct cut and understated elegance.

    Tiffany True® Engagement Ring with a Tiffany True® Diamond in Platinum
  5. Tiffany Novo: Inspired by the elegance of the Lucida star, the Tiffany Novo collection highlights a cushion-cut diamond set on a refined band. This design combines classic and modern elements, making it perfect for those who appreciate a balance between timeless beauty and contemporary style.
  6. Custom-designed rings: For those who wish to create a truly personalized and one-of-a-kind piece, Tiffany offers the opportunity to work with their master craftsmen. Clients can collaborate with the experts to design a unique engagement ring that captures their individual love story and style preferences.

Each collection showcases the impeccable craftsmanship, attention to detail, and commitment to quality that Tiffany & Co. is known for, ensuring that every engagement ring is a worthy symbol of love and commitment.

Design & Craftsmanship

Tiffany & Co. has a longstanding reputation for its exceptional design and craftsmanship, which sets the brand apart from other jewelers. Every Tiffany engagement ring is meticulously crafted by expert artisans, ensuring that each piece is a work of art worthy of symbolizing the love and commitment it represents.

Attention to detail is paramount in Tiffany's design process. From selecting the finest diamonds to creating intricate and exquisite settings, the brand leaves no stone unturned in the pursuit of perfection. Each diamond is hand-selected by skilled gemologists, ensuring that only the most exceptional stones are used in Tiffany engagement rings.

The settings themselves are designed to enhance the beauty of the diamonds, showcasing the stones in the most flattering light. Tiffany artisans work tirelessly to create flawless, structurally sound settings that are as beautiful as they are functional. The brand's commitment to craftsmanship is evident in every aspect of their engagement rings, from the delicate metalwork to the precise placement of each diamond.

In addition to their exceptional design and craftsmanship, Tiffany & Co. offers a lifetime commitment to servicing and maintaining your engagement ring. This ensures that your ring remains in pristine condition, allowing you to cherish and enjoy it for years to come.

The unparalleled attention to detail and dedication to excellence make Tiffany & Co. a leading name in luxury jewelry. When you choose a Tiffany engagement ring, you are not only investing in a beautiful piece of jewelry but also in the brand's legacy of quality, artistry, and timeless elegance.

Pricing and Value

Tiffany engagement rings are widely regarded as a symbol of luxury, sophistication, and elegance. However, this prestige comes with a price tag that may not be accessible to everyone. The cost of a Tiffany engagement ring can vary greatly depending on the design, diamond size, and quality, but it's worth noting that the brand name itself adds a premium to the overall cost.

While Tiffany & Co. offers exceptional quality and craftsmanship, there are alternative options for those who seek high-quality diamonds without the added expense of the Tiffany brand name. Whiteflash, for example, is an excellent alternative for those who prioritize diamond quality and value. As mentioned earlier, Whiteflash's A CUT ABOVE® diamonds are carefully crafted to exhibit extraordinary light performance and precision, often surpassing the quality of other diamonds in the market.

Whiteflash diamonds can come in around 30% cheaper than their Tiffany counterparts, making them a more cost-effective choice without sacrificing the beauty and brilliance of the stones. The lower price point is primarily due to the absence of the Tiffany brand premium, allowing customers to focus on the quality of the diamond itself.

When considering the value of an engagement ring, it's essential to weigh the importance of the brand name against the quality and cost of the diamond. For those who value the prestige and luxury associated with the Tiffany name, the premium may be worth the investment. However, for those who prioritize exceptional diamond quality and are willing to forgo the Tiffany brand name, Whiteflash's A CUT ABOVE® diamonds offer a fantastic alternative, delivering stunning beauty and brilliance at a more accessible price point.

The Tiffany Experience

The Tiffany experience is more than just purchasing an engagement ring; it's an unforgettable journey that embodies the brand's commitment to luxury, romance, and exceptional customer service. From the moment you step into a Tiffany store, you are welcomed with warmth and attentiveness, ensuring a personalized and memorable shopping experience.

The iconic Tiffany Blue Box® has become a symbol of love and commitment, instantly recognizable and cherished by those who receive it. This touch of elegance and tradition adds to the overall allure of purchasing a Tiffany engagement ring, making it an experience that is hard to replicate elsewhere.

However, while the Tiffany experience is undoubtedly special, it's essential to consider other alternatives that may offer similar levels of service, craftsmanship, and quality. As previously mentioned, Whiteflash is a top option for those seeking exceptional diamonds at a more accessible price point. Whiteflash is dedicated to providing a personalized and informative experience for their customers, making the engagement ring selection process enjoyable and stress-free.


In conclusion, Tiffany & Co. is synonymous with exceptional quality, craftsmanship, and design, making their engagement rings a symbol of everlasting love and commitment.

However, it's important to weigh the value of the Tiffany brand name and experience against other options in the market. For those who prioritize diamond quality and value, Whiteflash's A CUT ABOVE® diamonds offer a fantastic alternative without compromising on the beauty, brilliance, and unforgettable experience that comes with selecting the perfect engagement ring. James Allen and Blue Nile provides options for those with a much smaller budget, but you won't get the same quality. Ultimately, the choice should reflect the unique love story and priorities of the couple, ensuring that the chosen ring becomes a cherished symbol of their lifelong commitment.

Tiffany & Co. Review: 4 out of 5 ★★★★ by